Intelligent
Lead Generation
How we engineered a bespoke scraping engine to audit and identify businesses with a critical need for web services.
The "Hunt and Peck" Problem
A web design agency was wasting hours manually searching Google Maps and social media to find potential clients. This "needle in a haystack" approach resulted in a cluttered list of leads, many of whom didn't actually need new websites.
Manual Searching
Hours spent browsing maps and social feeds.
Low Relevance
Pitching to businesses with great sites already.
Messy Data
Inconsistent contact info and no tracking.
How The Engine Works
We engineered a bespoke scraping engine using Ruby on Rails to not just "find" businesses, but to technically audit them in real-time.
Public Data Sources
The Input
- Google Maps
- Social Media
- Directories
Ruby Analysis Script
The Processor
Custom auditing engine that scans sources and asks critical questions.
Audit Logic
The Filters
"Hot Lead" Sheet
The Output
1. Bob's Builders [NO SITE]
2. ABC Plumbing [SSL]
3. City Cafe [SLOW]
From Cold Calling to Warm Consulting
Stopped pitching to everyone. Started pitching only to those with broken or missing websites.
Approached prospects with data: "I noticed your site takes 8 seconds to load..."
The script runs in the background, populating the CRM while the agency focuses on building sites.
"This project demonstrates that web scraping, when done ethically and intelligently, is a powerful tool for business growth. It gave the client a competitive advantage: knowing who needed their help before making the first call."
Need Smarter Leads?
Stop manual searching. Start using data to find your perfect clients automatically.
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