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The Tech VA: What We Actually Do (And Why You Need One)

• Nicola Berry

You’ve got the vision. You’ve subscribed to the fancy tools. You’ve got the content ready to go.

But there’s a problem.

You’re spending hours fighting with MailerLite formatting instead of writing your next email. You’re stressed because you don’t know if your Circle community permissions are set up correctly. You’re ignoring those “Update Plugin” warnings on your WordPress site because you’re terrified of breaking something.

This is the “messy middle” of business growth. You don’t need a full-time IT department, but you need more than general admin support.

You need a Tech VA.

A Tech Virtual Assistant is the mechanic for your digital business. We don’t just type the emails; we make sure they land in the inbox. We don’t just watch the webinar; we make sure the Zoom link actually works.

Here is exactly how Empower Virtual Assistant Services takes the tech headache off your plate:

1. The “Platform Operator” (Email & Funnels)

You write the copy; we make it work.

  • Email Marketing: Formatting newsletters, segmenting your audience, and scheduling campaigns in MailerLite or ActiveCampaign.
  • Automation maintenance: Checking that your welcome sequences are actually firing when someone signs up.
  • Lead Magnets: Setting up the form, connecting the download, and testing the process so you don’t lose leads.

2. The “Community Manager” (Courses & Memberships)

If you run a community on Circle or Kajabi, you know the backend can be a beast.

  • User Management: Rescuing members who have “locked themselves out” or can’t find their login details.
  • Content Uploads: Taking your course videos and resources and uploading them into the correct modules.
  • Housekeeping: Ensuring your community settings are correct and permissions are secure.

3. The “Website Caretaker” (WordPress)

We aren’t developers (we don’t write code), but we are the caretakers who keep the house clean.

  • Health Checks: Running plugin updates and site backups so you don’t get hacked.
  • Content Management: Uploading your blog posts, formatting the headings, and fixing broken links.
  • Basic Edits: Swapping out images or updating text on your sales pages.

4. The “Launch Assistant”

Launching a new offer? We are the extra pair of hands on the dashboard.

  • Event Setup: Scheduling your Zoom or Teams webinars and managing the registration links.
  • Testing: We act as your “mystery shopper,” testing every button and checkout link to ensure the customer journey is smooth before you go live.

What we don’t do (and why that helps you)

We stay in our lane so you get the best service. We don’t do “IT Support” (we can’t fix your wifi or printer remotely!), and we don’t write custom code.

For complex automation builds or custom development, we have our sister brands:

Ready to hand over the keys? Stop letting tech anxiety slow down your growth. Browse our Tech VA packages and let’s get your systems running smoothly.