Let’s be honest, the self-employed life is a rollercoaster. One minute you’re celebrating a new client; the next, you’re drowning in admin that keeps you working until midnight. I’ve been there. But one thing has become crystal clear: automation isn’t just a buzzword; it’s a non-negotiable lifeline for solopreneurs.

For too long, I was stuck in a relentless cycle of manual tasks, feeling overwhelmed and stretched thin. Does that sound familiar? That’s precisely why I started architecting automations—not just for my clients, but for the very core of my own business. It has been an absolute game-changer.

Practicing What I Preach: A Look Inside My Business

I’m a firm believer in practicing what you preach. Here’s how I use the very same strategies I offer my clients to tackle the most common self-employed struggles and reclaim my own time and mental energy.

Client Onboarding

From the moment an inquiry lands, my systems automate proposals, contracts, and workflows. This ensures a beautifully smooth, professional experience for my clients and a less chaotic one for me.

Financial Admin

While my brilliant accountant handles the big stuff, I’ve automated my invoicing process to ensure timely payments and drastically reduce the headache of manually tracking everything.

Project Management

With multiple clients and three children, staying organised is paramount—especially with a dash of perimenopausal brain fog! My systems use automated reminders and recurring tasks so I never miss a deadline.

Custom Solutions

For everything else, I use Google Apps Script to create bespoke automations that link my spreadsheets, documents, and emails. It’s like having a custom-built digital assistant for my precise workflows.

My Favourite Automation: The Daily Briefing

This is where it gets truly powerful. I have a script scanning my personal emails for dates and times, which then automatically updates my calendar. Then, another script prepares an email that’s waiting for me when I wake up. It contains everything I need to do that day, the weather forecast, and a little motivational message. I never miss a thing!

Screenshot of a custom automated daily briefing email — My custom-built daily briefing, powered by Google Apps Script.

From My Business to Yours: Your Path to Empowerment

I’m sharing this to show you what’s genuinely possible. Automation isn’t about eliminating the human touch; it’s about eliminating the tedious tasks that drain your energy and steal your time. By embracing the right strategies, you can:

Reclaim Your Time & Life: Spend less time on admin and more on high-value work or with your family.

Boost Your Efficiency: Get more done in less time, with fewer manual errors and greater consistency.

Elevate Your Client Experience: Deliver a smoother, more professional service from start to finish.

Reduce Stress & Overwhelm: Less manual work means less mental load and a greater sense of control.

Frequently Asked Questions

Isn’t custom automation expensive for a small business?

It’s an investment with a surprisingly fast return. We can start small by automating the one task that causes you the most pain, providing immediate value without a huge initial outlay.

I’m not tech-savvy at all. Is this for me?

Absolutely. My service is designed for you to describe your problem in plain English. I handle all the technical design and implementation. You just get to enjoy the solution.

Where is the best place to start?

The best place to start is with the most repetitive, time-consuming, and annoying task on your plate. We can identify what that is during our first conversation.

The Self-Employed Struggle

My Secret Weapon: How Automation Empowers My Business (And How It Can Empower Yours)

This is for the…