Stop Doing Repetitive Tasks Manually.

AI is fantastic for creative and analytical tasks, but it’s not designed for the precise, reliable, rule-based work that makes a business run smoothly. A custom Apps Script is like building a bespoke engine for your business—it does exactly what you need, every single time, without fail. It offers a level of control, security, and integration that a generic AI tool can’t match.

While AI can generate code snippets, it doesn’t understand your unique business context, your security needs, GDPR, or how to handle errors gracefully. A developer’s job isn’t just writing code; it’s understanding your process, designing a robust solution, testing it thoroughly, and providing support. That’s the difference between a block of code from a tool like ChatGPT and a reliable business solution.

Zapier is excellent for simple, linear tasks. However, for complex workflows with multiple conditions or unique business logic, a bespoke script is far more powerful, flexible, and often more cost-effective in the long run as there are no ongoing subscription fees that scale with usage.

Absolutely. This is where the real power lies. I can integrate AI APIs (like OpenAI’s GPT for text generation or analysis) directly into a Google Apps Script. This combines the creative power of AI with the reliable, structured workflow of a custom automation—giving you the best of both worlds.

We can measure ROI in several ways: tracking the exact number of hours saved per week, calculating the reduction in costly human errors, and even measuring faster response times to clients. Reputable consultancies like McKinsey have published extensive reports on the productivity gains from automation, which we can use as a benchmark.

Every project is unique, but simple automations can start from as little as £250. It’s a one-time investment to solve a problem forever, with no monthly fees. I provide a clear, fixed-price quote after our free discovery call.

Extremely secure. All the code runs within your own Google account, inheriting Google’s world-class security protocols. Your data never leaves your Google Workspace environment, which is a significant advantage over many third-party tools.

A straightforward script can be built, tested, and delivered within a week. More complex, multi-step workflows might take 2-3 weeks. I’ll always give you a clear timeline in your proposal.

Every project comes with 30 days of complimentary support to address any bugs or minor adjustments. I also provide clear documentation and a handover session to ensure you’re confident using your new tool. For future enhancements, I’m always available for further development work.

I build my scripts to be as adaptable as possible. For larger process changes down the line, I’m always available for further development work at a standard hourly rate to ensure your automation evolves with your business.

Think of it this way: Automation is a loyal employee following a perfect checklist every time (e.g., “take this data, put it in that document, email it to this person”). AI is a creative consultant that can write a marketing slogan or summarise a long report. You need both, but for the repeatable, foundational tasks, the reliability of custom automation is essential.