From Virtual Assistant to Business Efficiency Specialist
My journey from providing foundational support to building the game-changing digital solutions that will transform your business.
Chapter 1: The Foundation as a Virtual Assistant
Mastering the Mechanics of Business
My career began in traditional customer service and admin roles. But as a single mother to three children, the standard 9-to-5 model was unsustainable. The need for flexibility led me to remote administrative work, a move that would unexpectedly redefine my entire career path and turn me into a business efficiency specialist.
As a Virtual Assistant, I dove headfirst into the admin trenches for UK businesses. I saw a pattern: my entire day was consumed by a handful of repetitive, manual tasks. It wasn’t just monotonous; it was deeply inefficient. I couldn’t shake the question, “There has to be a better way to do this.” That nagging feeling, the knowledge that disconnected systems should be able to communicate, sparked a mission.
That mission changed everything.
Chapter 2: The Spark of Automation
Discovering the Magic of Workflow Automation
That’s when I discovered Google Apps Script, the coding language that acts as the connective tissue for the entire Google Workspace. It was the lightbulb moment. I dove in, using my own accounts as a laboratory to test the limits of automation. Soon my emails, calendar, and finances were working for me, not the other way around. The efficiency I unlocked was addictive.
I realised the bottlenecks I had eliminated for myself were the same ones holding other businesses back. My focus shifted from just *doing* the tasks to *automating* them. My role as a virtual assistant evolved as I became an Automation Specialist.
Chapter 3: The Evolution into Development
From Designing Workflows to Building Digital Worlds
As I built more complex automations, I hit a new ceiling. Sometimes, a script wasn’t enough. My clients needed more than a workflow; they needed a custom tool, a dedicated platform, a bespoke digital experience. They needed a Digital Solution.
I expanded my toolkit again, diving into the core technologies of the web:HTML, CSS, and JavaScript, along with powerful backend languages like Python. I started building tangible assets – interactive web apps and custom websites that solve core business problems in ways off-the-shelf software never could. I wasn’t just offering my time anymore; I was building solutions.
A Strategic Partner, Not Just a Service Provider
This journey means that today, I offer a unique, holistic approach. I understand the day-to-day administrative grind, I can code the automation to eliminate it, and I can build the custom digital tools to transcend it entirely. I don’t just see a to-do list; I see the underlying system. I don’t just build a tool; I build a solution to a business problem.
This is the level of clarity, control, and efficiency I now build for my clients.
Your Partner in Growth: From Quick Fixes to Custom Systems
Whether you need foundational admin support, a powerful automation, or a bespoke application, I provide solutions across the entire spectrum of business operations.
Administrative Support
The foundational support every business needs. Reliable, efficient, and proactive services to keep your operations running seamlessly.
Explore VA Services →Automation & Technical
Unlock unparalleled efficiency with custom scripts, API integrations, and streamlined workflows that give you back your time.
Explore Automation Services →Digital Solutions
From managing your WordPress site to building custom web apps, I provide the technical expertise to create a powerful online presence.
Explore Digital Services →Ready to Build a Smarter Business?
Let’s discuss your specific challenges and build a plan that works for you.
Let’s Build Your Solution